See what your audience really thinks.
Loops uses AI to analyse responses and highlight key themes, showing you what’s working well and where there’s room for improvement.
Use Insights to make confident, creative decisions backed by real audience feedback.
How to access Insights
Navigate to a completed ("results ready") test
Scroll down to the "comment analysis" section
💡 If there aren't enough comments to generate insights, you'll be notified. Insights work best with a meaningful sample of responses.
Understanding your Insights
This section summarises all gathered comments into two main categories:
What's working well - The most commonly referenced positive themes. Each theme includes:
The theme title (e.g., "Quality and Reliability")
The conversation share of comments mentioning this theme (percentage)
A summary of what respondents are saying
Key individual comments supporting this theme
Areas to improve - The most commonly referenced concerns or suggestions. Each theme includes:
The theme title (e.g., "Poor Legibility")
The conversation share of comments mentioning this theme (percentage)
A summary of what respondents are saying
Key individual comments supporting this theme
Tangible ideas you can consider implementing to work on the 'area to improve'
Top tips
Use Insights to guide your strategy - The themes and percentages help you prioritize what to focus on. A theme mentioned in 20% of comments is likely more important than one mentioned in 3%.
Read the supporting comments - While the AI summaries are helpful, always review the actual comments to get the full context and nuance of what respondents are saying.
Compare positive and negative themes - Understanding both what's working and what needs improvement gives you a balanced view of your audience's sentiment.
Track changes over time - Run more Loops periodically and compare Insights to see if your changes are having an impact.
Be mindful of DBA (Distinctive Brand Awareness) tests - In these types of tests, respondents often leave very short comments, sometimes just a brand name. As a result, Insights may have limited material to analyse, so themes might be less detailed.