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Organising and filtering feedback

How to manage qualitative data from tests

Written by Sam

If you've got hundreds or even thousands of comments, you need to organise the best stuff so it's easier to act on later.

For instance, you might want to show stakeholders only certain comments to support an argument in a few days' time or focus only on negative sentiment in order to know where to make improvements.

Comment filtering

You can select comments with particular properties by using these filter buttons;

  • Sentiment - Filter by positive, neutral or negative comments

  • Bookmarks - See the comments in your bookmark list (see below)

  • Answer - Filter by comments related to a specific answer eg. Answer 'A' from a multi-choice question

  • Name - Filter the comments from a single person

  • Message - Search all the messages for particular keywords e.g. confusing

Demographic filtering

You can see comments from respondents with particular demographics by using these filter options;

  • Age range - Filter by age range or by one specific age (limited to the initial range you set)

  • Gender - See comment only from men, women or both

  • Demographics - Search for comments from respondents by demographics options that you used when building the test e.g. Household Income

To filter comments:

  • Click 'Comment filter'/'Demographic filter' at the top of the comments section on left side of the screen

  • Make your selections on the drop-down menu

  • To save your preferences, click anywhere off the drop down menu

  • When you want to remove your filters, click 'Clear filters' at the bottom of the drop-down menu

Sharing results

Invite team members and stakeholders to see the results of a test by copying and pasting the test's shareable link from the top right of the Surveys tab. Learn how to do this here.

Exporting comments

Comments you receive on any image can be exported from Loops. You can export them as a .csv file for further analysis. To do this, click on the Excel icon in the top right of the Survey tab.

Bookmarking comments

You can save specific feedback into a separate list and use this as a place to work through actions one by one (e.g. change text colour from light blue to dark blue)

  1. Bookmark the comment

  2. Select the 'Bookmarked comments' option in comment filter

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