When to use a test

  • Get feedback on specific elements of content or creative ideas and concepts

  • A/B test different creative options by lining them up side by side

  • Run structured design critiques / reviews so you get feedback on only the things that matter (as opposed to a messy free for all!)

  • Ask for user feedback on know conversion issues e.g. 'Does this messaging make sense?'

How to build your test

  1. To start building your test, click on 'Create a new survey'

  2. Give your test a title, then select the areas of your content that you want feedback on

  3. Choose between an open or closed (scale) questions

  4. Once you've set your question, click on 'Select audience' in the bottom right of the tab to move onto the next step

Sending a test to Loops' paid audiences

  1. Make sure you have enough credits to send a test to our audiences (more info here)

  2. Set the type of audience you need and how many respondents. Remember - 1 credit = 1 respondent

  3. We recommend a maximum of 10 set questions to a paid respondent. Any more and people become overloaded, which affects the quality of their answers

  4. Add an optional welcome message - a great way to give context upfront and set expectations

  5. Add an optional screener - helpful for making sure the participants are exactly who you want. Those who answer no are taken to our homepage

  6. Add an optional NDA (pro accounts only) - if you have sensitive content, you can have respondents commit to a NDA before they see it

  7. Set your test live and you should start seeing feedback fairly soon depending on the time of day. We estimate this to take between 24-48 hours

What if I get paid feedback that is useless?

If you receive any feedback that is useless or spammy, flag the respondent, explain your reasoning, and we will refund you the credit.

Sending a test to your own audience

  1. Set an amount of respondents ( this can be unlimited).

  2. Set if you want your respondents to be anonymous or if they have to give their name

  3. Add an optional welcome message - which is a great way to give context upfront and set expectations (e.g. 'Hey guys today we're looking at a design for a new pizza chain and there are 5 questions to answer about some adverts')

  4. Add an optional screener - helpful for making sure the participants are exactly who you want. Create a yes/no question and only the people who answer yes will be able to take part in testing. Those who answer no are taken to our homepage.

  5. Add an optional NDA (pro accounts only) - If you have sensitive content you can get respondents to commit to a NDA before they see it.

  6. Set the test live and share the link to who you want to complete it.

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