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Iterating your ideas, designs, and concepts

How to use Loops' 'loops', keep track of feedback over time, and prove your efforts are going in the right direction

Sam avatar
Written by Sam
Updated over a week ago

What are 'loops'?

'Loop' is our word for version. You can create multiple 'loops' in a singular project, building on the last 'loop'/design with the feedback you previously received.

You simply add your new design to the same project in a new 'loop' - and get new feedback on the new 'loop' only.

This allows you to keep a record of how feedback and insight has informed each iteration of your design.

Why are loops so powerful?

'Loops' show the evolution of your work backed up with consumer insight. This insight can be a great help since it nullifies subjective debates about creative ideas and design that often lead to frustration.

Furthermore, 'loops' mean you no longer present insight that is disconnected from the work - you literally show each new version alongside the key comments that have led you to the next iteration.

The data proves that your efforts are going in the right direction and you've been rigorous in your creative approach.

Adding a new 'loop' via Loops (through your web browser)

Adding a new version via Figma

  1. Open the plugin on the project your working on

  2. Choose 'Export Designs'

  3. If there's previous content already in Loops under this project name, the plugin will recognise this and publish your updated content to the same project, automatically creating a new 'loop'

Adding a new version via Adobe XD

  1. Open the plugin on the project your working on

  2. Choose 'Export Designs'

  3. If there's previous content already in Loops under this project name, the plugin will recognise this and publish your updated content to the same project, automatically creating a new 'loop'

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