Where do respondents come from?
Loops is integrated with a global panel marketplace, which means we have access to over 300 different panel providers (110+ million people) around the world.
How long does the recruitment process take?
B2C respondents:
After you have specified your unique audience and set your test live, the recruitment process is immediate. The relevant panels will be automatically notified and if a respondent in any of the panels matches your criteria, they will be invited to Loops to participate in the survey.
This means that instead of waiting days to recruit respondents manually, you can access your audience within minutes.
B2B respondents:
If you would like to target B2B audiences, recruitment can take longer. Please speak to your Loops team for guidance.
How do you ensure quality from your respondents?
Loops applies a machine-learning model that detects and removes bad verbatim, such as gibberish or swearing, from your test.
Loops also uses an attention checker. This is a question at the pre-survey stage that can help remove respondents who aren't putting any thought/effort into answering questions before they even get to the test.
Finally, Loops can identify when a respondent has sped through a test by comparing how long they took vs how long the test was expected to take. If the difference is significant enough they will be removed.
All this means that bad data from offending respondents will not be pulled through into your results and you will not be charged for their input. In addition, if you’re unhappy with any paid respondent, you can also manually flag them in the platform, and we will not charge you for them. This is our quality guarantee.
Do you capture personal data?
Loops does not request or collect any personal data from respondents. They remain anonymous, meaning there are no GDPR implications.
You do have the option to ask for a respondent’s email address before they start a test. Note that this is not a mandatory requirement for participants, but it may have an effect on drop off and completion time.