Open response
What were people’s general impressions of ‘X’?
Did people like the idea and why?
Are there any keywords or messaging that are particularly strong?
Are there any areas of ‘X’ that are unclear or confusing?
General
Are there any suggestions?
How can Concept X be improved?
What did people not like about the concept/idea?
What did people find the most appealing about this idea?
List all of the comments that mention “X”
Are there any risks with this concept/idea?
Slider
Why did people answer ‘1-3’?
Why did people answer ‘4 and 5’?
Likert Scale
Why did people answer ‘Disagree and Strongly Disagree’?
Why did people answer ‘Agree and Strongly Agree’?
Multi/Single punch
Why did people prefer Option ‘X’?
List suggestions to improve Option ‘X