When to use a test
Get feedback on specific elements of content or creative ideas and concepts
A/B test different creative options by lining them up side by side
Run structured design critiques/reviews so you get feedback on only the things that matter (as opposed to a messy free for all!)
Ask for user feedback on known conversion issues e.g. 'Does this messaging make sense?'
How to build your test
To start building your test, click on 'Create a new survey'
Select the areas of your content that you want feedback on
Choose between focus areas, open or closed (scale) questions. Learn more about question types here.
Once you've set your questions, click on 'Select audience' in the bottom right of the tab to move on to the next step
Sending a test to Loops' paid audiences
Make sure you have enough credits to send a test to our audiences (more info here)
Set the type of audience you need and how many respondents. Remember, 1 credit = 1 respondent
We recommend a maximum of 10 set questions to a paid respondent. Any more and people become overloaded, which affects the quality of their answers
Add an optional welcome message - a great way to give context upfront and set expectations
Add an optional screener - helpful for making sure the participants are exactly who you want. Those who answer 'no' are taken to our homepage.
Add an optional NDA (pro accounts only) - if you have sensitive content, you can have respondents commit to an NDA before they see it
Set your test live and you should start seeing feedback fairly soon depending on the time of day. We estimate the test to complete within 24-48 hours.
Sending a test to your own audience
Set a number of respondents (this can be unlimited).
Set if you want your respondents to be anonymous or if they have to give their name
Add an optional welcome message - which is a great way to give context upfront and set expectations (e.g. 'Hey everyone, today we're looking at a design for a new pizza chain and there are 5 questions to answer about some adverts')
Add an optional screener - helpful for making sure the participants are exactly who you want. Create a yes/no question and only the people who answer 'yes' will be able to take part in testing. Those who answer no are taken to our homepage.
Add an optional NDA (pro accounts only) - If you have sensitive content, you can get respondents to commit to an NDA before they see it.
Set the test live and share the link with who you want to complete it.